The term vintage has been borrowed for generations in other industries, especially wine, and lately has found its way into the fine antique jewelry world. Jewelry that used to be characterized as antique or period is now being described as vintage. How did that happen?
In the last decade, with millennial's growing infatuation of all things "old", antiques have reemerged in popularity. However, now the same jewelry that would once be deemed "antique" is called "vintage". Perhaps it sounds more fashionable than antique? Maybe antique feels too grandma. Nonetheless it's a term that is here to stay without any real definition that one can apply so precisely.
So how do we define "vintage" at Erstwhile? We deem engagement rings from the 1920s to the 1970s as vintage.